Plus, it’s a great way to avoid having to tell the CEO you’ve overspent by a horrific margin. This process helps you to be more certain of your marketing objectives and underlying information. Working out a budget forces you to be more deliberate about your campaign, honing in on exactly what you want to achieve, and how much you’re willing to spend to do so.īy putting the numbers together, you and your team have to test a lot of your assumptions. It’s not just a question of keeping your spending in check: developing a detailed marketing plan is a great way to keep your whole team focused on specific, measurable goals. Sure, you can try to make up your budget as you go, but you’ll have a much better chance of avoiding an overspend and hitting your engagement targets if you plan ahead. When it comes to developing a marketing budget, there are plenty of people out there who prefer a more laissez-faire approach.Īfter all, you’ve already got a killer tagline, right? Plus, the influencers are already lined up and ready to ‘Gram. With our help, you’ll soon have every single step in your campaign mapped out, with a crystal clear idea of how much it’ll all cost.īut first, why do you need a marketing budget at all? Why do you need a marketing budget? In this post, we’ll introduce you to five great marketing budget templates, and show how to make them work for you. If you’re planning a marketing campaign and wondering how to make sure you get the most out of every dollar, then you’ve come to the right place. The trickiest part of all? Making sure the campaign sticks to budget, with no nasty surprises at the end. You have to develop a great concept and underlying messaging, identify your target audience and expected engagement figures, and make sure everything stays on-brand. Planning a marketing campaign can be trickier than it seems at first.
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